SOLUTION

Social & community

From DMs to super-groups and channels — one engine

The challenge

Define what is genuinely difficult in this scenario before choosing the messaging foundation.

Social products need DMs, large groups, live rooms and communities at once — with a messaging UX that keeps up.

Capabilities assembled around the business outcome, not a pile of isolated features.

Group, live-room and 1-on-1 conversations

Community: super-groups + channels (Discord-style)

Full messaging: reply / quote / forward / edit / recall / reactions

Read receipts, delivery, presence and typing

Gift messages and effects

Group management: roles / announcements / moderation